We're Hiring: Area Sales Manager

Territory: East Anglia

Salary: £45,000 basic + £10,000 - £20,000 commission + Company Car + Benefits

Are you a driven and results-focused sales professional with experience in the catering, kitchen, or equipment solutions sector?

We're looking for a dynamic Area Sales Manager to take ownership of a key territory and drive growth across a portfolio of industry-leading ware washing, food preparation, and cooking equipment.

In this pivotal field-based role, you'll work closely with a strong network of regional dealers, focus partners, and key clients to maximise sales, develop new business opportunities, and deliver exceptional customer value.

What You'll Be Doing:

• Proactively seeking and securing new business to achieve annual growth targets
• Building a deep understanding of our product portfolio and marketplace trends
• Partnering with dealers and focus partners to generate and convert quality leads
• Developing tailored proposals and managing small to medium-sized equipment projects
• Providing end-to-end support including product training and technical guidance
• Maintaining a structured approach to territory management and customer engagement
• Delivering excellent service in line with brand standards and KPIs

We're Looking For Someone Who:

• Has a solid background in B2B equipment sales (preferably within catering or similar industries)
• Is a strong communicator and relationship builder at all levels
• Can identify opportunities, negotiate effectively, and close sales confidently
• Is highly organised, self-motivated, and commercially astute
• Has a growth mindset and a passion for delivering value to customers
• Is confident using Microsoft Office and managing small project workflows

Why Apply?

This is a fantastic opportunity to join a respected brand with a premium product range, working in a performance-led but supportive environment. You'll enjoy autonomy, variety, and the chance to make a real impact within a well-established territory.

Sound like your next challenge?

Send us a message or apply now to find out more. All applications will be handled with strict confidentiality.

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