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Recruitment Director | YF B Corp Certified | Driving Innovation in FMCG

Role: Head of Sales - Retail

YF are excited to be partnered with a pioneering, purpose-led FMCG personal care brand that has been challenging the norms of the industry for over two decades. As the creators of the world’s 1st in its category, they are at an exciting growth stage and scaling fast!

Today, their vision is clear: to become the world’s leading femcare care brand. With products now listed in Sainsbury’s, Boots, Holland & Barrett, Look Fantastic, and more, plus partnerships with household names like Canva, Gymshark, and Claridge’s, the business is scaling fast — and needs a strong commercial leader to take retail growth to the next level.

The Role As Head of Sales - Retail, you’ll be the driving force behind expansion across grocery, pharmacy, and wholesale channels. This is a senior leadership opportunity where you’ll build a retail function from the ground up, shape strategy, and have a real stake in the future direction of the brand.

You’ll lead on building relationships with major UK retailers, driving sales and profitability, and ensuring the brand is positioned to win in an increasingly competitive market. Working closely with the leadership team, you’ll design playbooks, grow a team, and deliver impact at pace.

Key Responsibilities

• Lead and refine the sales strategy for retail and wholesale growth
• Manage and expand key UK retail accounts, securing distribution gains and NPD listings
• Own full P&L responsibility, including forecasting, budgets, and commercial analysis
• Drive negotiations, joint business planning, and promotional strategies with retailers
• Work cross-functionally with marketing, operations, and product to ensure successful launches and in-store activations
• Build strong buyer relationships and use category insights to unlock growth opportunities

About You

• 5+ years’ experience in FMCG sales or commercial leadership
• Strong background in grocery or pharmacy, with proven success in managing national retail accounts
• Commercially astute with experience handling P&Ls, forecasting, and category data
• Entrepreneurial and hands-on, with experience in scaling fast-growth brands
• Excellent communicator, negotiator, and relationship builder
• Purpose-driven, with a passion for sustainability, health, and positive change in women’s health

What’s on Offer

• Salary of £70–80k + shares + bonus + comprehensive benefits package
• The opportunity to build a function and shape strategy at a pivotal growth stage
• A chance to join a pioneering, values-led brand making a genuine difference

This is an exciting opportunity for a commercially sharp leader with big ambition. If you’re looking to combine your FMCG expertise with purpose and impact, we’d love to hear from you.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Strategy/Planning
• Industries: Consumer Services, Personal Care Product Manufacturing, and Retail Health and Personal Care Products

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London, England, United Kingdom …