Sales Director (Retail)

Location: London

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The UK Sales Director will play a pivotal role in shaping and executing Cassina’s sales strategy with focus on business development in both the wholesale and retail sectors, leading a dedicated team of sales professionals, fostering a culture of high performance and establishing strong partnerships to drive sustainable revenue growth, whilst embracing a Retail Excellence vision to ensure best in class client experience.
The UK Sales Director will be responsible for managing the A&D network regarding Cappellini and Zanotta brands as well, nurturing existing relationship with the local community of architects and designers as well as build up potential opportunities to furtherly develop the business.
The UK Sales Director reports directly to the Global Retail Director and functionally to the Italy, France, BeLux & UK Sales Director.
Collaborate with the executive team to develop a comprehensive sales strategy aligned with the company's overall goals and objectives;
Identify new business opportunities and potential market segments for expansion in both wholesale and retail channels;
Build and maintain strong relationships with existing and potential wholesale and retail clients to drive customer loyalty whilst increasing revenues, in alignment with the Global Wholesale and Retail strategy;
Lead, mentor, and inspire the sales team, fostering a culture of excellence, continuous improvement, and accountability;
Set ambitious sales targets for the team, conduct regular performance evaluations and offer coaching and training to optimize individual and team performance;
Utilize data-driven insights to create accurate sales forecasts, monitor progress, and make strategic adjustments as needed;
Provide timely and comprehensive sales reports to the executive team, highlighting achievements and areas for improvement;
Organize store events and appointments for the A&D community and clients;
Support and participate in the planning and attending of company training activities, as well as client engagement events;
Ensure the achievement of the target P&L of the Stores by effective management of both top-line and cost-management;
Monitor all key performance indicators (KPIs) to gauge success and identify areas for improvement (dealers turnover and margin, stores traffic, quote generation, conversion, discounts and margins);
Ensure real-time reporting to Headquarter by guaranteeing the use of the company information system and other reporting/CRM tools, providing all relevant information regarding sales quotes, leads, client visits;
Ensure all administration, reporting and financial management is of the highest order.
Bachelor’s degree in interior design, architecture or hospitality preferred;
Solid experience within retail field;
Proven sales experience;
Excellent computer skills (MS Office Suite) and good knowledge of CRM tools.
Good management and leadership skills; Apply