The Retail & eCommerce Manager will be responsible for driving the retail strategy of the football club across both physical and digital channels. This role will oversee the day-to-day operations of the club shop and online store, ensuring an exceptional customer experience, maximising revenue, and aligning the retail offering with the club’s brand, supporters, and wider commercial objectives.Retail OperationsManage the club’s physical retail store, ensuring excellent presentation, service standards, and efficiency.Lead and motivate team of casual staff, overseeing recruitment, training, scheduling, and performance management.Implement effective stock management processes including purchasing, forecasting, replenishment, and inventory control.Ensure retail opportunities are maximised on matchdays and event days, adapting to fan needs and increasing revenues.Oversee the management and growth of the official online store, ensuring a seamless customer journey from browsing to delivery.Develop and execute eCommerce strategies to drive sales, including promotions, product launches, and digital marketing campaigns.Collaborate with marketing teams to optimise website content, product listings, and fan engagement.Monitor online store analytics to improve conversion rates, average basket size, and customer retention.Work with suppliers, licensees, and kit manufacturers to develop and deliver a diverse and appealing product range that reflects the club’s brand.Plan seasonal product launches including replica kits, training wear, accessories, and fan merchandise.Oversee visual merchandising both in-store and online to enhance sales and supporter experience.Deliver annual retail and eCommerce revenue targets, reporting on sales performance and KPIs to senior management.Manage retail budgets, supplier relationships, and cost controls to maximise profitability.Ensure compliance with all licensing, merchandising, and contractual obligations.Customer Experience & Brand AlignmentUphold the highest standards of customer service across all retail channels.Use supporter feedback and market insights to continually improve products, services, and fan experiences.Ensure all retail and eCommerce activity reflects the club’s values, identity, and community focus.Key RelationshipsCommercial & Marketing TeamsStore & Matchday Retail StaffTicketing, Operations, and Fan Engagement DepartmentsHealth & Safety ResponsibilitiesTake responsibility and care for the health and safety of yourself and other employees and members of the public who may be affected by your acts or omissions at work.To comply with all aspects of the Club’s Health & Safety Policy and arrangements, to enable the company to perform its civil and statutory obligations in relation to Health & Safety.Safeguarding ResponsibilitiesAdhering to safeguarding policies and procedures as outlined by the Club; and report any safeguarding or welfare concerns to the Designated Safeguarding Officer in the first instance.This position required an Enhanced DBS check due to the nature of the work involved.Equality, Diversity and Inclusion responsibilitiesHold a commitment to equality, diversity and inclusion in the workplaceThis document is a guide only and should not be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of changing needs of the organisation.About The CandidateQualifications/Experience/KnowledgeAt least 2 years experience in a retail management role – ideally within sports, leisure or branded merchandiseDemonstrated knowledge of eCommerce platforms, digital sales strategies and online customer journeysDemonstrated experience of buying, merchandise and stock managementPerson Specification – Skills/AbilitiesCommercially driven with a track record of achieving sales and revenue targets.Excellent leadership, communication, and people management skills.Excellent planning, organisation and time management skill with the ability to multi-task and have attention to detail.Reliable; and understands and practices confidentiality.Strong organisational and time management abilities with the ability to manage multiple initiatives and priorities simultaneouslyStrong analytical ability with proficiency in sales reporting and forecasting.Ability to work to high standards, flexible, with an ability to manage multiple priorities under pressure during key times (eg Christmas; kit launch, match days).About The ClubCode of ConductThe Club expects the highest standards of integrity and conduct in all matters concerning the Club and its employees. The Code of Conduct (along with the Staff Handbook) makes clear the standards of conduct expected from its employees and explains the responsibilities of the Club, as the employer. All employees are expected to act wholeheartedly in the interests of the Club at all times. Any conduct detrimental to its interests or its relations with its customers, suppliers, the general public or damaging to its public image shall be considered to be a breach of Club rules and policies. Discriminatory, offensive and violent behaviour are unacceptable and any complaints or concerns will be dealt with and acted upon.Equality Inclusion & DiversityBurton Albion are committed to ensuring that equality, inclusion and diversity of opportunity is at the very heart of everything we do to ensure we provide fair and non-prejudicial access to the services across the Club. We uphold everyone’s freedom of rights and choice to be different and aim to provide opportunities for everyone to succeed. It is the policy of the Club that no person, whether player, job applicant, employee, volunteer or customer, shall be discriminated against. The Club opposes all forms of unlawful and unfair discrimination, either direct or indirect, or harassment, on the grounds of the following ‘protected characteristics’: Age, Disability, Gender Reassignment, Marriage & civil Partnership, Pregnancy & Maternity, Race, Religion or Belief, Sex and Sexual Orientation. Anyone who is found to be in breach of this could receive disciplinary action, which may well include suspension and dismissal.The Club is fully committed to the EFL Equality, Diversity & Inclusion Standards and we particularly welcome ‘entry level’ applications from women, individuals from Black and Minority Ethnicities, the LGBT community and anyone with a disability.SafeguardingBurton Albion is committed to and has both a moral and legal obligation to ensure that all children and vulnerable adults are protected and kept safe from harm whilst engaged in services organised and provided by the Club and believes that the general wellbeing, welfare and safety of all children and vulnerable adults engaged in Club activities is of the upmost importance. The Club will fulfil its responsibilities by ensuring it displays best practice in safeguarding matters – including Safer Recruitment - carried out in a spirit of partnership and openness with the child or vulnerable adult, families and the relevant local authority. #J-18808-Ljbffr