London

ROLE SUMMARY

As an eCommerce Retail Media Director, you will spearhead the overall management and strategic growth of clients' eCommerce operations, acting as a key business partner and thought leader. Responsible for delivering transformative eCommerce strategies you will drive revenue growth and ensure alignment between client objectives and agency services. The position requires a blend of strategic vision, commercial acumen and team leadership to oversee large-scale projects and foster long-term client relationships.

This role is ideal for a strategic, entrepreneurial and results-oriented leader who can drive both client success and agency growth in the rapidly evolving eCommerce landscape.

KEY RESPONSIBILITIES

• Provide strategic direction and guidance for clients, creating tailored commerce approaches that support brand equity and commercial growth
• Lead the development and activation of full funnel commerce strategies across key platforms, ensuring measurable business outcomes
• Design and implement collaboration frameworks that drive effective partnership between agency and commerce teams, ensuring alignment across strategy, planning and local execution
• Apply a deep understanding of the retail media landscape—including retailer networks, tools and data—to guide holistic commerce planning
• Ensure Flywheel is embedded as a strategic partner in planning and activation processes, supporting coordinated strategies
• Oversee the development of client roadmaps and business plans, aligned with brand and sales priorities
• Define KPIs and learning agendas to ensure strategy is performance-led and data- informed
• Contribute to new business development through insights, strategy development and thought leadership
• Serve as the primary point of contact for clients and stakeholders, building strong relationships and understanding their unique business challenges
• Work with the Head of eCommerce to identify growth opportunities and maintain profitability across key accounts
• Mentor and lead eCommerce teams, fostering a collaborative environment and promoting professional growth
• Build relationships with key suppliers and vendors to stay afront of product changes and innovation.
• Stay updated on industry trends, emerging technologies and competitive landscapes to inform decision- making

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our peoplewhile fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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