OverviewAs Head of Brand, you'll own and evolve our brand identity, positioning, and voice across every touchpoint. You'll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.Reports toCEO & Co-FounderResponsibilitiesBrand Strategy: Define and continuously evolve the brand's purpose, positioning, tone, and visual identityCreative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen-Z audienceConsumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisionsChannel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and productCollaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to lifeCommunity & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activationsTeam Leadership: Build, lead, and inspire a high-performing brand and creative teamYou’ll Thrive in This Role If You AreA strategic thinker with a strong creative eye and cultural radarDeeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trendsExperienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next levelObsessed with storytelling, aesthetics, and the power of communityComfortable working in a fast-paced, startup environmentRequirements5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth cultureProven success leading brand campaigns that have driven engagement and brand equityStrong understanding of digital marketing, content creation, and influencer / community ecosystemsLeadership experience managing creatives and/or cross-functional teamsBenefits50% Employee Discount24 days holiday per year (plus bank holidays)A paid day off on your birthdayA paid moving day per yearHybrid Working Arrangements - 1 day per week WFHPension SchemeBonus SchemeEmployee Assistance Programme for you and your family£500 employee referral bonus schemeLocal Business Discounts (cafés, fitness, beauty etc)North-West London office location directly located next to good transport linksCasual office dress code (your style of dress is up to you, wear what you feel best in)Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)Regular Office Social Events (e.g. payday socials) #J-18808-Ljbffr