JOB PURPOSE

The Head of Retail & Licensing will lead and grow Charlton Athletic’s retail and licensing operations, driving long-term strategic development while maximising short-term commercial opportunities. This role requires an innovative, data-driven leader with strong attention to detail who can oversee stock, finances, and brand partnerships, as well as deliver on both UK and global licensing potential. The successful candidate will grow the club’s retail revenue and licensing footprint while establishing best-in-class operations.

KEY RESPONSIBILITIES

Retail Operations & Strategy Own the full P&L for the retail business, including physical stores (currently 2) and e-commerce Develop and implement a retail strategy that aligns with the club’s commercial objectives, including merchandising, pricing, and product mix. Work with technical kit Partner on delivery Ensure robust inventory management system is in place, including forecasting, stock replenishment, minimising stock risk etc. Identify and deliver quick-win revenue opportunities while also planning for sustainable growth. Implement strategies to ensure a seamless in-store and online experience, optimising customer journey and conversion. Work with Finance to e...