Product Manager, Pharmacy Automation Retail - Northern Europe Job Description Summary: As Product Manager for Pharmacy Automation in the Retail segment, you will lead the go-to-market strategy across Northern Europe. You will manage market segmentation and targeting, supporting the full portfolio of BD Rowa and Parata products. By collaborating cross-functionally with sales, regional marketing, and product teams, you will build strategic country partnerships, elevate customer engagement, and generate market insights that fuel innovation and growth. Our vision for MMS at BD: With our technical capabilities, the Medication Management Solutions (MMS) team are able to manage multiple systems and our operational capabilities enable us to have medications available when and where needed, reducing inefficiency and waste for nursing and pharmacy teams. We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our MedTech products per year—to turn the impossible into transformative solutions. Why join us? A career at BD means learning and working alongside inspirational leaders and colleagues who are committed to fostering an inclusive, growth-centered culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story behind our work. BD welcomes people with imagination and drive to help reinvent the future of health. At BD, you’ll find a culture where you can learn, grow and thrive. Become a maker of possible with us! Main Responsibilities

Define and implement market segmentation and go-to-market strategies for the retail pharmacy automation portfolio Develop and maintain strong partnerships across the commercial network to drive expansion and performance Lead key opinion leader (KOL) programmes and customer engagement initiatives in alignment with regional objectives Support sales teams through training, value proposition development, competitive insights, and evidence generation Monitor and act on market trends and customer feedback, including Net Promoter Score (NPS) and Voice of Customer (VOC) Contribute to budgeting and forecasting processes for the assigned portfolio Collaborate with marketing and sales leadership to support strategy execution and local omnichannel campaigns Manage and analyse pipeline data and performance metrics, including local reporting and event coordination

About You

Hold a degree in Business Administration, Marketing, Economics or a related field Bring over five years of experience in Marketing, ideally within the retail, pharmacy, or technology sectors Experienced in lead generation and collaborating with sales teams, with a strong interest in the commercial aspects of business Demonstrate strong strategic and analytical skills, with the ability to manage multiple priorities Communicate clearly and confidently across a matrixed organisation Proficient in CRM and analytics tools Fluent in English and open to regional travel (20–30%)

Click on apply if this sounds like you! BD prioritizes on-site collaboration to foster creativity and effective problem-solving in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days in-office per week to maintain our culture of excellence while recognizing the importance of flexibility and work-life balance. BD is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. To learn more about BD, visit: https://bd.com/careers Salary Range Information £42,000.00 - £71,400.00 GBP Annual Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management and Marketing

Industries

Manufacturing

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