OverviewThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.Location: London (Hybrid)Team: Advertising & Retail Media Strategy & ExecutionExperience Required: 3+ years in digital advertising (PPC/Search or Programmatic preferable)Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfilment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern\'s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.Pattern is expanding, and we are looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine.What is the day in the life of a Senior Advertising Strategist?Lead the hands-on execution and optimisation of paid media campaigns across Amazon Ads, Amazon DSP, EU marketplaces such as TikTok Shop, eBay, Zalando & Allegro and other retail media channels.Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.Analyse campaign performance and identify strategic opportunities—from keyword research and competitive analysis to new campaign launches and budget shifts.Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.Nurture brand partner relationships via calls, emails, and meetings - providing clear insights, strategic recommendations, and campaign updates.Deliver weekly, monthly, and quarterly reporting, telling performance stories that inform future strategy.Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.What will I need to thrive in this role:2:1/1st degree or above3+ years\' hands-on experience in Search or Performance Marketing, ideally within an agency or ecommerce environment. Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus)A strong analytical mindset with the ability to turn performance data into clear insights and actionsProficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performanceExcellent verbal and written communication skills - able to simplify complex topics for clients and internal teamsNaturally curious with strong critical thinking skills - you question assumptions, spot patterns, and solve problems proactivelyExperience working with retail or ecommerce brands is highly desirableWe are looking for individuals who are:Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern\'s processes and outcomes.Data Fanatics - Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner\'s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.Team of Doers - Someone who is a part of a team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.What is the hiring process?An initial phone interview with Pattern\'s talent acquisition team.An interview with a hiring manager.A 2nd stage interview with a case study in the form of presentation.A 3rd stage interview with a VP.A final interview with the European General Manager.How to Stand Out - in the Interview and BeyondCome prepared with specific, data-driven examples of your work - what you did, how you did it, and what impact it madeUse clear frameworks like STAR (Situation, Task, Action, Result) or Answer First to structure your responses with clarity and purposeShow us your critical thinking and curiosity - how do you approach challenges, uncover insights, and bring fresh ideas to the table?Tell us how you\'ll add value at Pattern, both through your skills and your mindset - we\'re looking for proactive thinkers, not just task-doersIf you\'ve explored side projects in analytics, ecommerce, or performance marketing, we\'d love to hear what you built or learnedWe value people who are:Self-driven and take full ownership of their workAgile in their thinking and fast to test, learn and iterateOrganised, responsive and follow through to completionEnthusiastic about performance, data, and what\'s next in retail mediaAbove all, be yourself - sharp, curious, and ready to make a differenceWhy should I work at Pattern?Pattern offers big opportunities to make a difference in the ecommerce accelerator industry. We are a company of talented industry experts that evolves quickly, set big goals and work tirelessly to achieve them, and we value our Pattern family. We also believe in balancing work with life, so we offer benefits that include:28 days Holiday (increasing to 32 with each year of service)Competitive salaryRSUs (Restricted Stock Units)Hybrid working (2-3 days a week in the office)Private Medical Insurance + gym discountsFree breakfast and snacks in the officeEnhanced Pension SchemeEnhanced Maternity and Paternity leave and payRegular company socialsNursery SchemePattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr