Overview

Senior Retail Brand Manager – Kerastase (12 Months FTC). Ready to take ownership of the full shopper journey and bring our medical-first professional product brands to life in physical retail? We're on the hunt for a driven retail marketing expert who can create bespoke strategies, lead the medicalization of our in-store execution, and transform how consumers engage with our products. If you're adept at translating brand vision into compelling retail realities, managing key commercial processes, and driving growth through insightful data, your next challenge awaits.

Responsibilities

• Create bespoke retailer plans in bricks-and-mortar retailers for PPD brands, aligned with our medical DNA
• Support the medicalisation of brands via strong medical content and claims; work to make ranges easy to navigate at point of sale in pharmacies and self-select retailer environments
• Contribute to making brands leaders in consumer-first in-store activations, showcasing medical anchorage across touchpoints
• Collaborate with Commercial sales team, Online Brand Manager, and marketing teams to achieve brand Conso targets via shopper-centric, differentiated retailer marketing plans, owning the full shopper journey
• Provide shopper insights (e.g., Nielsen data) to the team
• Maintain brand management with up-to-date brand values, vision, launches, and moments
• Input retailer promo plans with NAMs/OBM to drive YoY growth
• Lead monthly brand forecasting with supply chain (forecasting team)
• Own the new launch process forecasting; work with NAMs to create/sign off account forecasts and hierarchy for launch
• Own merchandising by retailer in collaboration with marketing and visual merchandising
• Medicalise in-store category execution and shopper experience, highlighting life-changing benefits for skin pathologies in pharmacies and self-select environments
• Improve range navigation at point of sale with visual merchandising team
• Build best-in-class retailer strategy decks grounded in data insights with commercial & marketing teams
• Own the range review process with marketing, commercial & category teams
• Manage Sampling, GWP, and seasonal product bundle initiatives
• Lead briefing of retailer-specific assets (imagery & copy)
• Monitor and improve processes linking marketing and commercial activities
• Manage A&P budget for projects
• Provide EPOS/insights reporting and weekly performance updates with action plans
• Establish product hierarchy and input to format strategy per retailer

Qualifications

• Experience and passion for marketing with a shopper- and consumer-centric mindset
• Degree-educated, ideally with business- or marketing-background
• Marketing savvy with ability to translate insights to activation and ROI analysis
• Entrepreneurial mindset with autonomy, strategic thinking, and collaboration
• Vision to lead and motivate the wider business
• Excellent written/verbal communication and presentation skills to influence and inspire
• Creativity with a detail-oriented approach and a passion for beauty and skincare
• Ability to manage multiple stakeholders, projects, and timelines with clear messaging
• Resilience and flexibility to adapt to dynamic business needs
• Practical, methodical problem-solving; process-driven with strong project/time management
• Experience working in teams and independently
• Strong analytical skills and commercial acumen; ability to derive insights from data
• Prioritization skills to drive projects from start to finish autonomously
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint) and Nielsen; strong numeric ability

What We Offer

Industry-leading, award-winning benefits package. Enjoy perks like money-saving offers, private medical and dental insurance, 60% off iconic brands, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave. Learning and leadership programs are available to help you grow in your role.

Who We Are

L’Oréal operates in 150 markets with a mission to create beauty that moves the world. In Professional Products Division, we partner with the professional hair industry, supporting brands such as L’Oréal Professionnel, Kérastase, Redken, and Matrix for salons and professional customers.